The Tremendous Blog
All articles
How to run an effective sweepstakes
Sweepstakes are an effective way to generate new leads. But there’s a right way and a wrong way to design them.
10 alternatives to swag at conferences
Conference swag often gets thrown out. Here's a list of options your prospects and booth visitors are more likely to actually take with them on the plane home.
The customer service recovery guide
Smooth service recovery isn't just good for your brand reputation. It's profitable. A great service recovery plan can increase customer LTV.
Mass payments explained
Mass payments enable you to process payouts much faster than individual disbursements. It’s also more reliable and far more cost-effective than initiating scores of one-off transfers.
What is creative testing in market research?
Creative testing helps marketers see if their ads appeal to target audiences and before they go public.
Using AI to improve language translation
We upgraded our translation service to a custom AI-powered translation engine. We saw a massive improvement in quality and accuracy.
Your guide to the 4 types of usability testing
A guide to the four types of usability testing, including comparative, explorative, traditional, and validation testing.
Gift cards vs. prepaid debit cards
Learn about the differences between gift cards vs. prepaid debit cards with Tremendous. Find out their perks, limits, and which is ideal for your needs.
How Tremendous handles security
Find out how Tremendous protects your data and money.
How to craft a winning customer incentive program
A consumer incentive can help you generate more customers, increase customer retention, and boost repeat purchases.
Does gamification marketing really work? What we learned.
We delve into the ROI of gamification marketing with an expert from BeeLiked.
The pros and cons of online focus groups
Should you move your next focus group online? We examine the pros and cons of running focus groups remotely.
5 ways to use sweepstakes to win new customers
A sweepstakes can motivate prospects to respond to emails, take demos, or otherwise engage with your brand.
The ultimate guide to screener surveys
Screener surveys are key for ensuring you recruit only qualified research participants for your quantitative studies.
Top 10 market research tools in 2024
There’s hundreds of software tools promising to make market research easier, more comprehensive, and more data-driven. These 10 tools deliver.
Best ways to launch employee bonus programs
Bonuses for employees should enhance any existing programs, layer on top of your already-fair compensation policies, and be rolled out with intention.
Should you use gift card incentives to book sales demos? We tested it.
Using gift cards to book sales demos on LinkedIn improved our lead quality, decreased the cost per lead by 81%, and more than doubled our response rates.
The meteoric rise of class action fraud
Organized gangs of cybercriminals have zeroed in on the class action space. Tremendous CEO Nick Baum delves into how large-scale fraud works.
What is customer profiling in market research?
Customer profiling helps businesses understand what your customers want so you know how to position your product and services.
Tremendous ranked as leader in rewards and incentives software space
This Spring marks a milestone: we’ve won our most G2 badges ever, clocking in at 11 awards total.
How to prevent incentives fraud
Incentives and rewards increase study participation and supercharge marketing strategies. But scammers target these programs for fraud.
The ultimate guide to market research survey methodologies
There are a number of different survey methodologies for generating valuable insights in market research. We’ll run through each method.
How to build a loyalty program that stands the test of time
Considering launching a loyalty program? Here’s everything you need to know before you decide to invest in this incentive marketing strategy.
10 examples of successful referral programs
Building a referral program? Learn from the best. These 10 companies have perfected the referral program model.
Pros and cons of employee incentive programs
Employee incentive programs can help to boost employee engagement and increase retention rates. But there are some drawbacks to consider.
10 customer retention strategies every marketer should know
It’s up to 20 times cheaper to retain existing customers vs. acquiring new ones. Here are some customer retention strategies that really work.
What is customer experience (CX)?
Customer experience (CX) describes how a business interacts with its customers at every point in the buying journey, from advertising to selling to customer support.
Introducing fraud prevention
Our new fraud prevention feature uses AI to detect fraudsters across emails, devices, and IP addresses.
Incentives vs. bonuses: What's the difference?
Employee incentives and bonuses are two types of rewards offered by employers to motivate employees for higher performance. But they have some key differences and use cases.
8 strategies for improving employee retention
Replacing an employee costs up to 1.5-2x the former employee's salary. Here's how to improve employee retention
Do loyalty programs really work? What the research says
Loyalty programs are often touted as a great way to boost customer retention. But do they actually work?
What is a focus group?
Need to know how the market would receive your new product idea? Try a focus group. We’ll break down what this market research method entails.
Sweepstakes vs. incentives: Differences and benefits
What’s better for boosting engagement: sweepstakes or incentives? We’ll break down the differences.
What is incentive marketing?
Incentive marketing can motivate potential customers to take the next step in the customer journey and engage with your brand.
Market researchers: Here’s why you should become an expert on the participant experience.
You're an expert on CX. Here's why you should become an expert on the research participant experience.
Participation incentives: What they are and how to use them in marketing
Participation incentives offer prospects a reward for completing an action other than buying. Here's how to use them in your marketing strategy.
How to recruit participants for UX research studies in 10 steps
There's a lot of moving parts involved in finding the right people to join your UX research studies. We'll outline 10 steps for ensuring the process goes smoothly.
Employee incentive programs: 10 ways to incentivize your team
If you’re not using incentive programs, you’re leaving revenue and business growth on the table. Here's why.
Market research: what it is and how to recruit & retain better participants
Market research is the stage of product development where you learn everything you can about your target audience.
5 sales promotions for big consumer moments
The right sales promotion can drive a boost in sales around big consumer moments without hurting profit margins. But not all sales promotions are created equal.
3 proven methods for improving your customer acquisition strategy
Referral programs, cashback offers, and positive online reviews lower CAC and increase customer LTV.
Marketers: Think beyond Amazon gift cards for rewards and incentives
Sending rewards and incentives to prospects for taking a demo or attending your event? An Amazon gift card may not be the most effective option.
64% of researchers send Amazon gift cards as a research incentive, but should they?
Most researchers send Amazon gift cards as a research incentive. But that's not what most participants actually want.
Customer rewards: Moving prospects down the B2C sales funnel
Customer rewards motivate consumer action at each stage of the funnel. We’ll break down which incentives are best for converting new customers, driving greater loyalty, or creating advocates.
A guide to survey incentives for marketers
Need more customer insights? Sending survey incentives to customers and prospects who give feedback and information boosts response rates and brand perception.
Research incentives best practices in 2024
We walk you through the best incentive strategy to increase participation rate and get research done faster.
AI gives us time to write more. Writing more makes AI more useful.
We've integrated AI into our high-documentation, low-meeting work culture. It's increased the amount of focus time we get in a day.
Use incentives to supercharge your event marketing strategy
Looking for a way to pack webinars with attendees, or ensure a successful event? Incentives can increase event attendance and improve engagement.
10 examples of successful loyalty programs
A great loyalty rewards program can reduce customer churn. Here are some examples of successful loyalty rewards programs employed by top brands.
11 ideas for employee rewards & recognition
There are a lot of ways to make people feel appreciated and valued. We’ll tell you how to use both monetary and non-monetary rewards to boost employee satisfaction.
Are gift cards taxable?
Yes, gift cards sent from an employer are usually taxable. Same with gift cards sent to part-time employees and independent contractors. But the tax rules are slightly different for recipients depending on their relationship to your business. Here's a basic rundown of the rules.
10 employee gift ideas for the holiday season
The right employee gift increases job satisfaction for 3 months or more for 75% of employees. Here are 10 gift ideas likely to deliver holiday cheer.
How to meet IRB requirements
When navigating IRBs, the devil is in the details. This guide offers tips on nailing your application and ensuring your research study kicks off smoothly.
How nonprofits can best offer community support during the holidays
Nonprofits can give community members the gift of flexibility this holiday season by providing financial assistance rather than specific physical items.
Most HR professionals get employee gifts wrong
Most HR professionals are giving employees the wrong holiday gift. Namely, they’re sending a lot of swag, team dinners, and thank-you notes.
How to give the ideal holiday gift with Tremendous
Want to send holiday gifts with Tremendous? It's quick and easy. We'll tell you how to send the perfect gift to employees this season, in just a few clicks.
How much research participants want to be paid
New original research from us and the folks at The Decision Lab offers evidence-backed recommendations for how much to pay research participants, based on a variety of factors.
What is an IRB and what purpose does it serve?
Academic and clinical researchers need to navigate IRBs to get their studies off the ground. It can be complicated. In this guide, we explain what IRBs are, and why they're important.
4 rules for revitalizing the healthcare market research participant pool
Conducting market research in the healthcare field is becoming increasingly challenging. We'll tell you how to maximize response rates among this limited pool of research participants.
Maui United Way distributes millions in wildfire relief via Tremendous
Maui United Way partnered with Tremendous to efficiently distribute over $7 million in relief funds to more than 7,000 wildfire-affected people in West Maui
Employee recognition: How employees want to be rewarded
New research recommends exactly how, when, and what employers should give for employee recognition incentives.
How to build a customer referral program
A well-designed customer referral program can yield high-margin growth by reducing CAC and boosting LTV.
The ROI of giving a great employee gift this holiday season
The right employee gift can improve 46% of workers’ level of job satisfaction for a year or more. It’s absolutely worth the effort.
Build and sustain a healthy professional network, with Karen Wickre
Knowing how to network can make it easier to land a new job, share learnings, or score lucrative partnerships. Here's how to do it right.
The employee reward that’s better than a holiday bonus
Splitting a big holiday bonus into four smaller incentives, delivered quarterly, is even more motivating to employees.
The fight for the soul of research, with Learner’s CEO Alec Levin
It’s been a tough year for UX researchers. How can researchers right the ship? By expanding their business knowledge, Learners’ CEO Alec Levin says.
Rebates vs discounts: Differences, examples, & more
Should marketers discount their product or offer a rebate? According to our research, rebates are usually better for your bottom line.
How to set up a consumer rebates program with Tremendous
Building a rebate program using Tremendous is easy and free. We’ll show you in five steps. And use our Shopify template to automate things further.
What is referral marketing & why customer referrals are more important than you think
Why should you launch a referral reward program? Because 92% of customers trust recommendations from family and friends more than any other form of ad.
3 tips for nonprofits sending charitable funds, from Cancer Support Community directors
In our latest episode of "What's in it for them?", we sat down with two Cancer Support Community directors to discuss the importance of communication, speed, and security when sending charitable disbursements.
Adele Wallrich talks recruiting and delighting UX research participants
Oversampling a single pool of UX researchers can create bias. Airtable's research ops specialist, Adele Wallrich explains how she uses the $600 tax threshold to avoid that.
Always send research incentives: a guide
Research incentives increase study response rates by up to 19%, and benefit participant retention and quality. We'll tell you everything you need to know to get them right.
5-star reviews in 5 steps — a guide to customer reviews
Ratings and reviews are now the top factors impacting purchase decisions, and it's common practice to incentivize customers to share their opinions. Here's how.
Roberta Dombrowski on the challenges of launching and scaling a UX research team
Being the person to scale a new UX research team from 0-1 is hard. Roberta Dombrowski, Research Advisor at Personify, has done it a few times. We’ll tell you how she does it.
An Intro guide to wellness programs
An employee wellness program can help 40% of employees feel happier and more productive. Here's how they work.
How offsites boost employee retention and productivity
A lot of companies consider offsites a fun perk. We consider them a necessity, and a tenet of our culture.
An intro guide to customer appeasements
Service failures are inevitable. That’s why effective customer appeasement is so important. We’ll tell you exactly how to recover customer loyalty after a mishap.
Slack hygiene at a fully-remote company
When you're a high-documentation, low-meeting work culture, every interaction matters. These are our rules for keeping Slack unobtrusive and productive.
How to improve patient satisfaction survey response rates
Reliably increasing patient satisfaction survey response rates improves your healthcare organization's bottom line. We'll tell you how to do it.
An intro guide to patient satisfaction surveys
Patient satisfaction surveys are a common indicator for measuring quality in healthcare. Here's why they matter.
Top mistakes research ops people make administering incentives
Sometimes, administering incentives is easy. Other times, everything that can go wrong does go wrong.
Tremendous celebrates 10 million payments sent
We've just sent 10 million payments. Here are some of the fun things recipients have done with the money.
Can research incentives be coercive?
Can research incentives be coercive? No. But they can exert undue influence. We'll tell you how to avoid that.
Why rebates are a great consumer promotion
You're overlooking rebates. We'll tell you why they're a great way to increase sales.
New in the API: OAuth 2.0 for better account linking
The Tremendous API now supports OAuth 2.0. We'll tell you what that means.
Employee recognition programs really do drive engagement
Do employees actually respond positively to financial incentives? Research shows: yes. The best way to recognize your employees is to pay them. And a little goes a long way.
How to minimize context switching at work
Context switching is making you way less productive at work. We'll tell you what context switching is, why it's detrimental to your ability to focus, and how we minimize it at Tremendous.
How to hire for a high-documentation, low-meeting work culture
A high-documentation, low-meeting work culture has the potential to significantly increase productivity and job satisfaction long-term. But only if you hire for people who will thrive in this specific environment.
Do research incentives actually increase participation?
Research incentives do increase participation in studies. But some increase participation more than others. Here's why prepaid incentives are more effective than post-payments.
4 mistakes researchers make when administering incentives
Research participants gave your company the insights you need — now, it’s time to pay up. Here are some common mistakes researchers should avoid when administering incentives.
Choosing charity over cash: Why charitable donations in place of traditional incentives are on the rise
Industry experts report a growing number of research participants are choosing charitable donations instead of cash. And for good reason.
Demystifying W-9s: A tax guide for research incentive programs
We break down the tax implications for offering incentives and rewards to research participants.
Employee onboarding is often a letdown. We fixed it.
A subpar employee onboarding experience can be a bit deflating after an exciting hiring process. So we designed a more invigorating onboarding protocol.
How to make the case for research incentives to your boss
Why should your company spring for research incentives? There's several reasons, actually. We outline all of them in this post.
United Way's guide to administering charitable funds
Josh Pederson has administered dozens of charitable funds for community-based organizations, including United Way. Here are five things he keeps in mind when distributing funds.
A flow state makes your teams happier and more productive. Here’s why it’s important at work.
Here's how people at Tremendous achieve a flow state, how it makes them feel, and why it makes work easier and more enjoyable.
Why is ACH so slow?
Why is ACH so slow, and more importantly, why are we still using it? This post explores a nearly obsolete means of paying people. And suggests an alternative.
The perks of a high-documentation, low-meeting work culture
We get a lot more done in way less time at Tremendous. Mostly because of our high-documentation, low-meeting work culture. We'll tell you exactly what that means.
How to give the ideal employee gift this holiday season
How can HR professionals and business leaders make sure they knock it out of the park this holiday season? By sending employees between $50-$100.
5 employee gift ideas that make people feel bad
A bad employee gift makes people feel worse than getting nothing at all. We'll tell you which employee gift ideas to avoid this holiday season.
How did Auth0 scale research 8x in 1 year? ‘We started with ops’
Brad Orego produced no research during his first six months at Auth0. By the end of year one, they went from one study per quarter to about one per team per quarter. Here's how.
How Duolingo uses research incentives to maintain its No. 1 spot on app charts
Lowell Reade is the company’s lone UX research program manager. He ensures the company’s research follows the “three Es.”
New survey: Market research goes global, yet incentive strategies lag
Market researchers increasingly target hard-to-reach and global audiences. Their incentive strategies and budgets need to evolve to keep up.
How Brazilians 4x their income by working for tech startups
Brazilian software engineers can quadruple their annual salary by working for a US or European tech company. Just not any of the tech giants you’re familiar with.
How UX researchers approach incentives—in 9 charts
Companies that want to inform product development with high-quality research need to offer incentives. Learn how 37 top tech companies are approaching UX research incentives.
How to use NPS surveys to drive customer referrals
Surveying customers to find those satisfied with your product helps uncover new customers through referral programs. Reward happy customers and they’ll market for you.
Stability and flexibility: Why Tremendous is a great place to be a parent
Parenting is full of chaos & uncertainty. Tremendous' culture and work style make it a parent-friendly workplace, both by design & in practice.
ReOps CEO Holly Cole makes the case for research incentives
The ReOps community has grown into the standard-bearer for the fast-growing research operations profession. Holly Cole has a pulse on the industry, the challenges it faces, and how strategies are evolving.
Google, Tremendous and a11y: making payouts accessible for all
Working closely with Google, Tremendous overhauled our payout redemption process. It's now easier than ever for everyone to redeem payouts via Tremendous.
Cash is king for customer referrals: 5 examples
It's no secret that customer referral programs help drive hockey-stick growth. How to incentivize customers, though, is up for debate. Here's five clear-cut cases where cash is king.
Research roundup: Covid, health care, electric vehicles are 'stupid'
To celebrate International Market Research Day, Tremendous compiled a round up of recently published research—touching on timely issues.
CCR's merger spawns new business, fresh approaches to market research
A merger brought two market research veterans to helm Creative Consumer Research. A year in, their "work marriage" has redefined the 46-year-old firm.
Video: How to 7x your marketing ROI like Casper
Casper has seen massive success with their referral program — generating 7x higher returns than their average marketing investing. Learn their three-step playbook.
Tremendous product updates — Q1 2022
In Q1 2022, we improved invoicing, made W-9 collection mobile-friendly, and simplified drilling down into past payouts. Happy spring!
People ditched checks years ago. Why haven’t businesses?
Consumers have all but abandoned paper checks for faster, more secure digital payments. Businesses also like to save time and hassle, so why aren't they making the change as quickly?
Covid changed research. Are higher incentives, new tech here to stay?
As they build toward a post-Covid world, market and medical researchers point to four trends shaping the industry. But how long will they stick around?
Naviscent CEO: Nimbleness is a ‘competitive advantage’
Naviscent, a Silicon Valley-based market and usability research firm, channels the entrepreneurial spirit for which the region is famous. And that's landed the firm a roster of marquee clients.
Product improvements — Q4 2021
In Q4 2021, we revamped the reward history functionality, improved email deliverability, simplified accounting and released a bunch of additional upgrades and updates.
Product improvements — October 2021 🎃
In October, we continued investing heavily in the client and recipient experiences. Here's what we shipped.
Tremendous product improvements — September 2021
Tremendous.com saw many upgrades in Q3 2021, including to our homepage, reward previews, billing infrastructure and more.
Research incentive programs — benefits, examples and instructions
Expertly recruit and motivate research participants using research incentive programs. Here's how.
Qualitative versus quantitative research — which is optimal?
Learn the nuances of qualitative and quantitative research and how to incentivize either research type.
The Tremendous guide to client gifts
Build client gift programs that foster relationships, promote customer loyalty and drive revenue. Start here.
Top 5 gift cards powering incentive programs in 2024
Increasingly more businesses are using (digital) gift card incentive programs. Learn how.
What’s a sales SPIFF program — and does your business need one?
SPIFF programs are short-term sales incentive campaigns. Here's why your business needs SPIFF incentives.
What is incentive pay?
Discover incentive-based pay examples that you can adapt to the needs of your company.
